Country entry
The exchanges that own the audience in Brazil or Turkey, their exclusive share, and the segment using two or more platforms.
Industries · Crypto
Crypto: where the exchange audience really lives
Crypto markets move by country and by incident. Omnimetra measures the audience of exchanges, wallets, DeFi front-ends and crypto media per country, who gains when a platform stumbles, and how the audience overlaps with trading apps and banks.
The industry's question
Which exchanges own the audience in each country, and who takes it when one stumbles?
What we measure
- Share of audience per exchange, wallet and DeFi front-end by country
- Switching flows between platforms after incidents and listings
- Overlap with trading apps, neobanks and payment apps
- Seasonality of audience against price cycles, 36 months
- Mirror and regional domain families of global exchanges
- Placements by lift: crypto media, communities, apps
KPIs
- share of audience
- multi-platform rate
- switching after incidents
- overlap with fintech
- regional domain reach
- cohort retention
Three scenarios
Incident impact
An outage or a delisting as an event cohort: how much audience left, where it went, how much returned.
Media planning
Placements by lift for 'people active on three exchanges this month' — the audience most likely to open a new account.
Example: after an outage
The platform lost 18 % of its monthly audience in two weeks; 60 % of the leavers appeared on two competitors; a third returned within a month. The passport shows the builds, so the number stands in a board paper.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only. Promotion rules differ by country; the compliance matrix applies to segments and activation. Omnimetra is not an investment adviser.
Omnimetra
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