Challenger benchmark
The exclusive audience of each neobank, its overlap with the top-5 banks, and the segment that uses three financial apps or more.
Industries · Fintech & banking
Fintech: which apps your customers open after yours
A bank sees its own app and nothing else. Omnimetra measures the whole financial surface of a country — banks, neobanks, wallets, BNPL, brokers, crypto — and shows where your customers overlap with challengers, who is taking them and whether growth is new users or the same people moving channel.
The industry's question
Who else do your customers bank with, and where do new customers come from?
What we measure
- Share of audience per financial brand by country, app and web
- Overlap between incumbents and challengers; exclusive audience of each
- Switching flows and retention cohorts by month of first use
- Cross-usage with crypto exchanges, trading apps and marketplaces
- Attribute buckets (platform, country, seniority, industry) where available
- Placements by lift for acquisition segments
KPIs
- share of audience
- exclusive audience
- multi-banking rate
- switching flows
- retention by cohort
- app/web split
- cross-usage with crypto
Three scenarios
Launch cohort
A product launch as an event cohort: who came in the first month, how many stayed, which brands they also use.
Partnership selection
Which marketplaces, telecoms and super-apps the bank's customers already use, by lift, for co-branded offers.
Example: a neobank's growth
Reach of the neobank's app grew 31 % in a quarter; its exclusive audience did not. The new users came from two incumbents' web customers who kept both. The acquisition plan moves from awareness to switching offers.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only; no individual financial behaviour, credit or risk profiling. Attribute buckets come from partner clean rooms by specification; the platform never holds personal data.
Omnimetra
Benchmark your app against the whole financial surface
30 minutes on real data for your country and category.