Cross-sell sport → casino
Define 'bettors who started casino in the last 60 days' as a segment; see its size per brand, the brands they chose and the placements where they concentrate before the next tournament.
Industries · iGaming & betting
iGaming: the market as players actually use it
Acquisition cost in betting and casino rose by almost a third in a year on some European markets. Search indexes tell you who is being looked for; Omnimetra tells you who is being used — which brands share players, where the sport bettors who also play casino are, and what a licence or a blocking wave did to the market.
The industry's question
Where do players go when CPA rises, a tournament starts or a regulator moves?
What we measure
- Share of audience per brand, licensed and offshore, by country, web and app
- Cross-play: the share of a brand's bettors who also used a casino, and whose
- Mirror families: domains of one offshore brand found by crawl, with the audience moving between them
- Licence statuses from registries per country, with history
- Event cohorts: a World Cup, a launch, a blocking date — who came and who stayed
- Placements by lift for any segment, excluding the operator's own properties
KPIs
- share of audience
- exclusive audience
- cross-play rate
- switching flows
- new-to-category
- channelization share
- mirror family size
- event cohort retention
Three scenarios
Market entry
A country sheet: the ten brands that own the audience, their exclusive share, their mirror families, their licence status, and the segment nobody serves.
Competitor alert
A weekly alert when a competitor's reach jumps or a new brand appears above threshold, with the sources of its first users.
Example: Mexico before a tournament
A licensed bookmaker wants the casino cross-sell budget. The segment 'MX bettors who started casino in 60 days, not on our brand' counts in under a second; its profile over-indexes on three competitor brands and two payment apps; nine placements cover 60 % of it. The media brief is copied from the screen with the passport.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
No segments on gambling intensity or vulnerability exist in the pack. Activation is only possible through a partner clean room where the compliance matrix allows it: for example, Brazil and India deny marketing segments and activation, Italy and Turkey deny activation, the UK requires partner opt-in. All numbers are aggregates above the disclosure threshold.
Omnimetra
See your market before the next tournament
30 minutes on real data for your country and category.