Shares by behaviour
Share of audience per brand, category and country, weekly and monthly, with concentration and movers.
Solutions · Strategy & market intelligence
Market intelligence from measured behaviour
Strategy teams size markets with models and decks built on three sources that disagree. Omnimetra gives one measured picture: who holds the audience in each country, who is taking it from whom, and how big the next segment really is.
The questions you bring
- 01
What is our share of audience in each country, by web and app, and how did it move after the last quarter? - 02
Which brands do our customers also use, and who wins when they switch? - 03
Which country has the largest unserved segment for our category, and who already owns it?
Exact overlap and switching
Any number of brands, exclusive and shared audience, switching flows A → B over 36 months.
Market entry sheet
Brands, mirrors, licences and audiences of a target country on one page, with the passport for the board.
Reports your CFO can audit
Every number reproducible by build id; methodology published; aggregates only.
Example answers
Entry into a new country
Ten brands own 71 % of the category audience; two of them share half their users. The gap is the mobile-only segment nobody addresses.
Share after a regulatory wave
Licensed brands gained share for two months, then offshore mirrors recovered: the effect is visible by cohort, not by averages.
Portfolio overlap
Two brands of one group reach the same 38 % of users; the third adds exclusive reach. Marketing budget follows the exclusive audience.
Figures in the examples illustrate the shape of an answer; real values come with the passport on your market.
Omnimetra
Bring one strategic question
We answer it live on your country and category in a 30-minute walkthrough.