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Omnimetra

Reports

Measured markets, free to read, with the passport. Each report covers one country and one vertical: top brands by share of audience, exclusive audience, web vs app and what moved since the last edition.

Q4 2026

iGaming in Latin America: shares, cross-play and mirrors

Brazil, Mexico, Colombia, Peru: the brands that own the audience, licensed vs offshore, cross-sell sport → casino.

Q1 2027

Fintech apps in Brazil: incumbents vs challengers

Overlap and switching between banks and neobanks, web-to-app migration, multi-banking.

Q1 2027

Crypto exchanges by country: who owns the audience

Exchange audiences in ten markets, switching after incidents, overlap with fintech.

Omnimetra

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