Category entry
The marketplaces and specialists that own a category's audience, their exclusive share, and the mobile-only segment.
Industries · E-commerce & retail
E-commerce: share of shoppers, not share of visits
Traffic estimates count visits. Retail teams need shoppers: how many people use three marketplaces, how many only yours, who left for whom after the last sales day. Omnimetra measures the audience of marketplaces, retailers and brands per country, web and app together.
The industry's question
Who shops at three marketplaces, who only at one — and which one?
What we measure
- Share of audience per marketplace, retailer and D2C brand by country
- Exclusive vs shared shoppers; overlap of any set of retailers
- Switching flows and loyalty across months
- Sales-day and launch cohorts: who came, who stayed
- Overlap with social platforms, payment and delivery apps
- Category-level markets from the taxonomy (fashion, electronics, grocery and more)
KPIs
- share of shoppers
- exclusive shoppers
- multi-marketplace rate
- switching flows
- sales-day cohort retention
- app/web split
Three scenarios
Loyalty benchmark
The share of your shoppers who also used your two nearest competitors this month, and how it moved after the sales season.
Launch media plan
Placements by lift for a D2C launch, excluding your own properties, with the duplication between them.
Example: after the sales season
A marketplace kept 71 % of the shoppers it gained on the sales day; the two that left mostly went to one competitor with a stronger app. The retention plan targets the app-only cohort.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only; no purchase-level or person-level data. Activation only through partner clean rooms where lawful.
Omnimetra
See the share of shoppers in your category
30 minutes on real data for your country and category.