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Omnimetra

Platform

One platform for the whole market question

From the share of every brand in a country to the size of a segment nobody has defined before. Every screen reads the same precomputed sets, applies the same disclosure policy and stamps the same passport.

Market

Shares of audience by brand, category and country, web and app, weekly and monthly, with leaders, movers and concentration.

  • Top brands by reach and share of audience
  • Weekly and monthly series on one taxonomy
  • Alerts on a competitor's jump or a new brand
  • Export to PDF and PPTX with the passport

Segment Studio

Build a segment as AND / OR / NOT over interests, actions, time windows, channels, geo, attribute buckets and other segments. The counter answers in under a second.

  • Templates per vertical pack
  • Profile with lift against any base
  • Breakdowns by period, geo and channel
  • Versioned, shareable, reproducible by build

Overlap & loyalty

Exact overlap of any number of brands or sites from panel IDs: exclusive audience, shared audience, Jaccard, and who else your customers visit.

  • Any number of entities, not five
  • Loyalty and exclusivity inside a set
  • Cross-play: web ↔ app of the same brand
  • Compare two segments: only A, A ∩ B, only B

Trends & cohorts

36 months of history: cohorts by month of first visit, retention, switching A → B, event cohorts and seasonality, with taxonomy changes marked.

  • Retention matrix by cohort
  • Switching flows between brands
  • Event cohorts (launch, regulation, tournament)
  • Gaps and data versions shown, never hidden

Entity hub

A page for every site, app, brand and operator: key numbers with passports, labels with history, graph links, licences, mirrors and related segments.

  • Site → brand → operator graph
  • Registry statuses per country
  • Mirror families and domain lists
  • Search by name, domain or licence

Lists & media

Paste up to 5,000 domains: found or not, audience of the list, countries, interests with lift, lookalike sites and a media plan by lift and reach.

  • Placements and platforms by lift
  • Warnings from the compliance matrix
  • Copyable brief for the buying team
  • Activation only via a partner clean room

Reports & alerts

Scheduled market reports with the passport on every page, pack templates, presenter mode for a client meeting.

  • PDF and PPTX with passports
  • Weekly or monthly schedules
  • Presentation mode on the dark stage
  • Workspace sharing with roles

Ask AI

Type a question in plain words and get a dashboard built from the catalogue of frames and visuals, on your data scope, with every block carrying its passport.

  • Dashboards from words for any vertical
  • Drill-down and scope edits by text
  • Every block becomes a report card
  • No personal data in prompts or answers

Data API & MCP

The same aggregates for your BI, your data science team or your AI assistant: REST API, feeds, Snowflake and AWS listings, MCP server.

  • Row-level IDs never exported
  • Builds and passports in every response
  • Rate limits and keys per workspace
  • MCP for ChatGPT, Claude and agents

Workspace & compliance

Organisations, roles, plans and packs, audit log, API keys, demo mode, and a compliance matrix of country × vertical × action evaluated on every query.

  • Owner, analyst, viewer, staff roles
  • Audit log of exports and activations
  • SSO and DPA for enterprise
  • Compliance matrix with sources and dates

Built for procurement, not just for analysts

Omnimetra

See the platform on your market

30 minutes, real data, your question.

Questions

How fast is a segment count?

Under a second for saved and templated segments on the current build; new expressions compute on precomputed sets and show the last published count while they run.

Can I bring my own domain lists?

Yes: paste or upload up to 5,000 domains to see the audience of the list, where it overlaps with the market and which placements add reach.

Does the platform export visitor IDs?

No. The only ID transfer is activation through a partner clean room under a workspace contract, above the minimum size, where the compliance matrix allows it, and it is journaled.