Channelization by behaviour
Share of audience on licensed brands vs offshore, monthly, with the registry status and source of every label.
Solutions · Regulators & compliance
Channelization measured, not surveyed
Regulators estimate the licensed share from surveys and tax returns. Omnimetra measures it from the behaviour of a panel: the audience of licensed and offshore brands, mirror families, and what changed after each enforcement wave — reproducible for a court file.
The questions you bring
- 01
What share of the market's audience is on licensed brands this month? - 02
Which mirror families replaced blocked domains, and how fast? - 03
Did the blocking wave move users to licensed operators or to new offshore brands?
Mirrors and families
Domain families of offshore brands discovered by crawl, with audience and switching between them.
Effect of measures
Event cohorts around each enforcement date: who moved where, and for how long.
Method you can publish
Disclosure policy, labelling order and build ids documented; aggregates only; no person is ever identified.
Example answers
Blocking wave
Blocked brands lost 63 % of audience in two weeks; 40 % of it reappeared on three new mirror families within a month.
Licensed share
The licensed share rose from 44 % to 57 % in a year; growth came from two brands, not from the market.
Cross-border
An offshore brand's audience is 70 % from one country; its mirror family is older than its licence application.
Figures in the examples illustrate the shape of an answer; real values come with the passport on your market.
Omnimetra
Ask for the regulator pack
A monthly channelization report for your market, with the method and the passport.