Bundle partner selection
The streaming and fintech brands that over-index among your subscribers versus competitors' subscribers.
Industries · Telecom & super-apps
Telecom: the audience of every operator app, and what it uses next
Operators know their subscribers and nothing about the market's behaviour. Omnimetra measures operator apps, ISPs and super-apps per country on one panel: shares, overlap with streaming, fintech and commerce, switching between operators and the partners that already reach your subscribers.
The industry's question
Which services do our subscribers use most, and which bundle would they actually take?
What we measure
- Share of audience per operator app, ISP and super-app by country
- Overlap with streaming, fintech, commerce and gaming audiences
- Switching flows between operators' apps over 36 months
- Launch cohorts for bundles and new services
- Attribute buckets where available (platform, country, industry)
- Placements by lift for acquisition and retention segments
KPIs
- share of audience
- cross-usage with streaming and fintech
- switching flows
- bundle cohort retention
- exclusive module audience
Three scenarios
Churn watch
Subscribers whose use of a competitor's app started this quarter: size, profile and switching flow.
Super-app benchmark
The exclusive audience of each super-app module (messaging, payments, commerce) and its overlap with specialists.
Example: a bundle
A streaming service over-indexes 2.4× among the operator's app users versus the market; a payment app under-indexes. The bundle follows the lift, with the passport in the partner deck.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only; no subscriber-level data, no cross-matching with operator records. Activation only through partner clean rooms where lawful.
Omnimetra
Benchmark your app against the market
30 minutes on real data for your country and category.