KPIs per brand and country
Reach, share of audience, exclusive audience, web/app split, switching in and out, monthly with history.
Solutions · Investors
Alternative data with a passport
Funds already buy web and app estimates. What they lack is the measured behaviour behind the estimate: overlap, switching and cohorts across sites and apps, reproducible month after month on one taxonomy.
The questions you bring
- 01
Which brand is gaining audience in a country this month, and from whom? - 02
Is a company's app growth new users or the same people moving from the web? - 03
How concentrated is a market, and how early does switching show before results?
Delivery your way
REST API, S3 or CSV feeds, Snowflake and AWS Data Exchange listings, MCP for your analysts' assistants.
Point-in-time discipline
Builds are immutable; a restated label is a new build with a diff, never a silent rewrite.
30-day data trial
A feed for twenty brands in one country, with the passport, so your team can test the signal.
Example answers
Early switching
Switching from the leader to the challenger doubled two months before the challenger's reported growth.
Web-to-app migration
App reach up 31 %, total reach flat: the growth was channel migration, not new customers.
Market concentration
Top-3 share moved from 58 % to 64 % in a year; the long tail lost exclusive audience first.
Figures in the examples illustrate the shape of an answer; real values come with the passport on your market.
Omnimetra
Request a data trial
Pick the country and the brands; we deliver the feed within a week. Omnimetra is not an investment adviser and does not sell securities.