Segment Studio
Build the segment as AND / OR / NOT over behaviour, time, channel, geo and attributes; count it in a second.
Solutions · Growth & marketing
Know the segment before you buy the media
Acquisition cost grows every year because budgets chase audiences nobody has measured. Omnimetra sizes the segment first, shows where it already is, and tells you which placements bring new people and which bring the same ones again.
The questions you bring
- 01
How many people match our target behaviour this month, and is it growing? - 02
Where do they concentrate — sites, apps, platforms — and which of those add reach we do not have? - 03
Which of our placements overlap with each other, and which audience left us for whom?
Where to find them
Placements by lift and reach, excluding your own properties, with warnings from the compliance matrix.
Lookalike and expansion
IDs that share the top interests of the segment but are not in it: size and profile, as a new segment.
Activation where lawful
Through a partner clean room under contract, never by exporting IDs from the platform.
Example answers
Lapsed users
People who used the brand in Q1 but not since: where they went and the three placements with the highest lift.
Launch planning
The segment for a new product is 410 thousand people; 60 % concentrate in nine apps; two of them are not in the current plan.
Duplication audit
Four of the eleven placements reach the same audience; cutting them loses 3 % of reach and 22 % of spend.
Figures in the examples illustrate the shape of an answer; real values come with the passport on your market.
Omnimetra
Size one segment with us
Send the definition in words; we return the count, the profile and the placements with passports.