Portfolio overlap
The exclusive audience each title adds to the publisher's portfolio, and the titles that cannibalise each other.
Industries · Gaming & esports
Gaming: who plays what else
Store rankings show downloads; publishers need players. Omnimetra measures the audience of titles, stores and esports media per country on one panel: cross-play between titles, the exclusive audience of a portfolio, launch cohorts and the overlap with esports betting.
The industry's question
Which titles share players with ours, and where do new players come from?
What we measure
- Share of audience per title, store and esports property by country
- Cross-play: overlap of any set of titles; exclusive audience of a publisher's portfolio
- Launch and season cohorts with retention
- Switching between titles and genres over 36 months
- Overlap with esports betting, streaming and social audiences
- Placements by lift for user acquisition
KPIs
- share of audience
- cross-play rate
- portfolio exclusive audience
- launch cohort retention
- switching flows
- sponsor overlap
Three scenarios
Launch cohort
Who came in the first month of a new title, which competitors they also play, how many stayed at month three.
Esports media
The overlap of an esports property's audience with betting and streaming brands, for sponsorship pricing.
Example: two titles of one publisher
The new title's players are 54 % existing players of the flagship; the exclusive audience is concentrated in one country and two competitor titles. The UA plan follows the exclusive audience.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only. The panel measures devices and visits, not people's age; no segments on minors or vulnerability exist. Activation only through partner clean rooms where lawful.
Omnimetra
Measure cross-play in your portfolio
30 minutes on real data for your country and category.