Content launch
A release as an event cohort: how much new audience it brought, how much stayed after three months, which services they also use.
Industries · Media & streaming
Media: how much of your audience is also theirs
Ad sales and content teams argue about reach with three panels that disagree. Omnimetra measures streaming services, publishers, sports media and social platforms on one panel: unique reach, duplication with competitors, who came for a release and who stayed.
The industry's question
What is our unique audience, and who do we share the rest with?
What we measure
- Share of audience per service and publisher by country, app and web
- Unique reach and duplication across any set of media brands
- Release and season cohorts: new audience, retained audience
- Switching between services over 36 months
- Overlap with sports betting, gaming and e-commerce audiences
- Placements by lift for subscription campaigns
KPIs
- unique reach
- duplication
- share of audience
- release cohort retention
- switching flows
- cross-vertical overlap
Three scenarios
Ad sales proof
Unique reach of your properties against the two largest platforms, with the passport, for the media kit.
M&A diligence
The overlap of two media portfolios and the exclusive audience the deal would actually add.
Example: two streaming services
Service A and B share 38 % of their audience; A's exclusive audience grew after a season launch and did not churn to B. The media kit shows the unique reach with the build id.
Illustration of the shape of an answer; real values come with the passport on your market.
Compliance and limits
Aggregates only; audience, not content consumption of individuals. No personal data.
Omnimetra
Measure your unique reach
30 minutes on real data for your country and category.