Online casino & betting in Germany: who owns the audience
People in Germany who used online casino or betting sites and apps in September 2026, and the brands and sites that hold the largest share of them. Measured on a panel of web and app behaviour; aggregates only.
- ≈ 2.2 Mpeople in the category
- 3.23%of internet users 15+
- 3.2%the largest share: Lapalingo
- 439brands and sites above the threshold
The ten largest by share of audience
Top 10 by share of audience · people in the country · Sep 2026
- 1Lapalingo3.2%
- 2Platin Casino2.5%
- 3Jackpot2.2%
- 4Winner2.0%
- 5NetBet2.0%
- 6Lotto241.6%
- 7LeoVegas1.5%
- 8Lottoland1.5%
- 9kingbilly.comsite1.2%
- 10Orient Xpress Casino1.2%
Passport
- data
- measured: people in the country, web and apps
- period
- September 2026
- completeness
- 18 of 30 days delivered — an incomplete month; shares compare within it
- build
- b31 · 22 Oct 2026
- method
- share of audience on a 1/8 sample; people ≈ per country (ratio to the country's active IDs)
- universe
- internet users 15+, World Bank WDI
- disclosure
- ≥ 100 IDs per number · share base ≥ 1,000 IDs
- methodology
- v1 · 20 Oct 2026
How to read these numbers
- Share of audience: every person is split across the brands they used in the month, so the shares of a market add up to 100%
- The market is people in the country (by the visitor's country), not sites registered there
- A brand is the sites our entity graph links to it; a site without a brand is shown as its domain. Operator records whose links to sites are still being verified are left out
- People ≈ are estimates of internet users 15+ per country, by methodology v1; anything under 100 panel IDs is not shown
Data passport
- data
- measured: people in the country, web and apps
- period
- September 2026
- completeness
- 18 of 30 days delivered — an incomplete month; shares compare within it
- build
- b31 · 22 Oct 2026
- method
- share of audience on a 1/8 sample; people ≈ per country (ratio to the country's active IDs)
- universe
- internet users 15+, World Bank WDI
- disclosure
- ≥ 100 IDs per number · share base ≥ 1,000 IDs
- methodology
- v1 · 20 Oct 2026
Omnimetra
What the platform adds for this market
Overlap and exclusive audience of any set of brands · Switching between brands · Licensed vs offshore audience by the market's registers · Web vs app, segments, placements and media plans